G-Foot

G-Foot is the name of Gorillaz’ official designer clothing line, formed by Jamie Hewlett in 2005 during phase two. In 2017, Gorillaz relaunched G Foot and the clothing line has been active ever since. G Foot’s clothing is designed by Gorillaz co creator Jamie Hewlett, with producer Remi Kabaka Jr. serving as G-Foot’s creative director. The apparel is sold online through their website as well as at live shows and in pop up shops that have appeared throughout the world. The relaunch of G-Foot is currently on its third season, which is a series of collections produced in collaboration with END Clothing.

History
G-Foot is a designer clothing range for Gorillaz that has existed since 2005. It was eventually renamed to Gorillaz Clothing, but has been renamed back to G Foot since the band’s return in 2017. The first outfitters to carry G-Foot in 2005 were big name UK brands Urban Outfitters and Selfridge. They were set apart from Gorillaz’ usual range of clothing by the ‘G’ tag on the clothing. There also existed additional accessories like bags and more. It was created in 2005 in collaboration with Firebrand with the goal of appealing to the upper end of the highstreet market and on 28 October 2005, G Foot clothing was made available in stores across Europe, Japan, and the US, with the high prices to prove such.

The first round of G Foot’s relaunch began in September 16 2017, with the Gorillaz setting up G Foot pop up shops in Williamsburg, Brooklyn in New York to coincide with the band’s performance at the Meadows Arts & Music Festival. The band also launched G Foot’s official website and social media profiles the same year. On November 27, 2017, G Foot collaborated with C.P. Company to produce clothing that was worn by the live band at Demon Dayz Festival Margate, with a cloak being given away in a competition. In Fall, 2018 Gorillaz and G Foot started their second round and created a collection in collaboration with streetwear brand GEYM (Go East Young Man), although this collection was originally teased as early as June 2018.

In 2021, G Foot was relaunched yet again and produced a range of clothing made in collaboration with END, with each character getting their own collection. 2D’s G Foot Collection consisted of hockey jacket and a t-shirt, Murdoc’s G Foot Collection consisted of a kingpin shirt, a quilted jacket, and chino pants, Russel’s G Foot Collection consisted of a baseball jacket, a kimono jacket and a baseball shirt, while Noodle’s G Foot Collection consisted of a reversible satin bomber jacket, a baseball dress, and a boiler suit. Additional T-shirts featuring imagery of the band were also made available. This round of G-Foot was previously teased through live visuals in the Song Machine Tour’s August 2021 dates.

Trivia

 * Damon Albarn can be seen wearing the hockey jacket from 2-D’s G Foot Collection during the Live from London performance of the Meanwhile EP.
 * A clothing line was actually Damon and Jamie’s first idea for a collaborative project after becoming friends in 1997 before creating Gorillaz in 1998.