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Gorillaz_-_Tranz_(Official_Video)

Gorillaz - Tranz (Official Video)

The official music video for the song Tranz by Gorillaz, sixth single of the album The Now Now. It was released on 13 September 2018 and was produced and animated by animation studio Blinkink.

Synopsis[]

The music video opens up with a shot of neon signs of the Gorillaz logo and the word "Tranz". The light of the signs fades away as the screen flashes white and shows 2-D, Noodle, Russel and Ace standing together on a white circular stage. They begin to play their instruments as trippy and psychedelic graphics play in the background. 2-D sings into a microphone that shows some of the lyrics. The rest of the video consists of occasional close-up shots of the individual members. Near the end of the video, various horror movie clips, and strange 3D and claymation animation, such as 2-D with boogers running from his nose, begin to play in the as the screen distorts and stretches. At the end of the video, a lone jello-like 3D model of 2-D falls to the floor as the background flickers back into a green screen.

Availability[]

  • Official Gorillaz YouTube channel.

Credits[]

  • Director: Jamie Hewlett
  • Co-director: Nicos Livesey
  • Executive Producer: Bart Yates
  • Producer: Georgina Fillmore
  • Gorillaz is managed by Eleven Management
  • Production Company: Blinkink
  • Production Company: Eddy
  • Executive Producers Eddy: Emilie Walmsley, Lars Wagner
  • Production Coordinator: Maria Kolandawel
  • Production Manager Eddy: Stella Ramsden
  • Line Producer: Fabien Cellier
  • Production Assistants: Lina Houari, Agathe Derosier
  • Director of Photography: Max Halstead
  • 1st Camera Assistant: Toby Goodyear
  • Editor: Paul Moth
  • Animation by: Brunch
  • Lead Animator: Romain Barriaux
  • Storyboard and Layout: Julien Perron
  • Animation: Romain Barriaux, Julien Perron, Leo Schweitzer, Martin Richard, Paul Nivet, Magali Garnier, Léonard Bismuth, Simon Duong van Huyen, Mathilde Loubes, Victor Chagniot (work experience)
  • Animation Clean-up: Mathilde Loubes, Antoine Carré
  • Colour and Shadow animation: Meton Joffily d'Alençar, Rohit Kelkar, Antoine Carré, Constance Bertoux
  • Compositing: Vincent Ewald
  • Compositing assistant: Ekin Koca
  • 3D Animators: Erik Ferguson, Oliver Latta, Marco Mori
  • Analog Synth: Michael Knight
  • Animation Clips: Lee Hardcastle, Macomoroni, Extraweg, Fergemanden
  • Animatic: Simone Ghilardotti
  • Sound FX: Offset Audio

Gallery[]

Hmmm's Tranz On Air Tranz File:D25317DE-B59F-4EB7-B06A-01892FD76B22.png
The full image gallery for Tranz (Music Video) may be viewed at Tranz (Music Video)/Gallery.

Trivia[]

  • The video's production company, Blinkink, gained their notoriety for their work on the Don't Hug Me. I'm Scared video series on YouTube.
    • Interestingly, a video for an upcoming project was released on their channel on the same date that the Tranz music video was uploaded to the official Gorillaz channel.
  • The claymation sequences of the video were created by Lee Hardcastle, a stop-motion director best known for his commercials for Adult Swim.
  • The Line were offered to produce this music video after producing Humility, but had to decline to offer. They would eventually return to working with Gorillaz and produced the videos for Song Machine.
  • In the promotional artwork for this video, Noodle's guitar has a sticker of Ren from Ren and Stimpy, however this sticker is not present in the final video.
  • Ace's movement and mannerisms in the Tranz music video are loosely based on the mannerisms of Gorillaz' live bassist Seye Adelekan. Adelekan mentioned this in an Instagram livestream before the video premiered.
  • Jamie Hewlett revealed in an interview with Gorillaz-Unofficial at Demon Dayz Festival LA that the music video was originally supposed to feature a spoken introduction where Ace would have a conversation with 2-D, but he realized the process of getting his lines approved by Cartoon Network plus the added cost of bringing in voice actor Jeff Bennett to record the lines would have significantly ballooned the budget.[1]
  • This is the first time since Feel Good Inc. that all of the band members have played their instruments in a music video. This is also one of the only music videos where you see all the band members playing their instruments.
  • In an article published by Consequence of Sound, the Tranz music video was titled the band's first ever "live performance" music video. [1]
    • The scrapped music video for the song 5/4, from the band's debut album, was instead meant to be the band's first "live performace" video, but it was cancelled in favour of the 19-2000 and Rock the House singles, causing it to remain on its Storyboard state.
  • The "live performance" of the band in the video marks the bands first time on-stage since the 2010 MTV EMAs.
  • The 1:43 spot in the music video shows 2-D lifting his arms and looking upwards, referencing the same spot on the storyboard film for Rhinestone Eyes, where the Boogieman does the same movement to summon the Black Clouds.

References[]

  1. Roffman,Michael. "Gorillaz share first-ever performance music video for “Tranz”: Watch". consequenceofsound.net. Consquence of Sound. Retrieved 13 September 2018.
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